Boss Fragrances has announced the signing of actress and model Sienna Miller as the face of its new feminine fragrance, Boss Orange. Miller will feature in both print and TV advertising and is said to be ‘an intuitive fit’ with Boss’ Orange label. To read the full story click on the above heading.

Henkel CEO optimistic for 2009 Henkel’s ceo Kasper Rorsted has said that 2009 is a year to be “realistic but also optimistic” as he addressed the press at the company’s Annual Report 2008 meeting in Henkel’s home city of Dusseldorf today. To read the full story click on the above heading.